Why Breastfeeding shouldn't include a clock

All to often, when working with clients who have been given breastfeeding advice by someone else, I hear something similar to this:

"The current plan is to feed for 20 mins a side, then pump, then top him up with expressed milk or formula"

So many things wrong with this plan, not the least of which is, 
WHEN ARE YOU SUPPOSED TO ENJOY YOUR BABY?

But the one I want to focus on today is the timing part.

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