Choosing a Soft Structured Carrier

Deciding on the type of baby carrier that will work best for your family can be a very complicated process.  There are a LOT of types and choices, and each one has its pro's and con's.  That's why I own so many!  (It has nothing to do with wants.  It's all pro's and con's of different types.  ;-)  Well, that's what I tell my husband!).  
Your first step after you decide you want to baby wear is deciding on the style of carrier.  
There are lots of styles and types of carriers -  this is a focus on soft structured carriers or SSC's.  A SSC is probably what you picture when you think of babywearing.  Its like an empty backpack that your baby sits in.  Ideally, you want something that keeps your baby in the optimal ergonomic shape (Think 'M' shape with knees and bum) and has coverage from one knee to the other knee as long as baby isn't walking yet.  They don't have a hard frame to them and can usually be worn on the front or back with some giving you the option to forward face or wear the baby on your hip.
Once you've narrowed it down, choosing a brand can be equally complicated.  Soft Structured carriers can be particularly confusing.  Ask your friends and they will give you the name of their favorite, or the one they hear the most (*cough* Tula *cough*).  Even if it's the most popular, the unique fit of different SSC's means that what works best for your best friend, might not work best for you.
So how do you decide?
How do you make a choice?

Here are my 10 tips on how to choose a soft structured carrier

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